Tamoil APP Campaign

Year

2024

Client

Tamoil Suisse

Role

Storyboarding - Shooting - Editing - Campaign

Overview

During my experience at Sabina Advertising, I had the opportunity to work on an educational and promotional campaign for Tamoil’s new app. This application enables users to pay and unlock fuel pumps directly from their smartphones without entering the store. At the end of refueling, the payment is automatically processed through the app, using the information provided in advance.

Approach

For this project, I began by creating a storyboard to present to the client, ensuring their approval for the upcoming instructional app commercial. I then directed the shoot at an actual gas station, where we had to carefully block one pump without disrupting the entire station. After filming, I handled the video editing and, once the client approved, I produced language-specific versions for Switzerland (German, Italian, French) and in English. On the same day, we also conducted a photoshoot for the app’s promotional posters. Additionally, I created a short 20-second version of the video for Gas Station TV.