Régie du Pays d’Aix
Year
2022
Client
Régie du Pays d'Aix
Role
Branding - Campaign
Overview
The Régie du Pays d’Aix is an organization dedicated to helping individuals facing challenges reintegrate into society. Aiming to professionalize and privatize, it seeks a robust new identity. During a workshop with my school, we addressed this need, gaining valuable insights into client project management while navigating expressed constraints. As a relatively new organization without a solidified identity, it offered us the chance to work on a nearly blank canvas, allowing for innovative design possibilities.
Approach
I opted for a simple and modern identity, leaning towards minimalism. The color palette features primary colors, symbolizing the concepts of « foundation » and « beginning. » The logo is crafted from basic geometric shapes, with an overall keyhole shape representing opportunities and an open yellow door symbolizing welcome, kindness, and access to new chances. Additionally, an « A » is subtly embedded in the logo, referencing « Aix, » as shown in the construction image, further strengthening the organization’s local roots.
