Martel Maestria
Year
2022
Client
Martel Maestria
Role
Branding - Social Media - Campaign
Overview
During a four-day workshop, we were tasked with creating a visual identity for a brand solely present on social media. I chose to develop a concept for a fictitious company specializing in men’s grooming and beard care products. The brand name, inspired by King Charles Martel, evokes a sense of prestige and craftsmanship, aligning with the high-quality image I aimed to establish for the company.
Approach
I chose a modern identity to keep the brand relevant and aligned with its recent inception. It was essential to convey a sense of traditional craftsmanship while maintaining a contemporary feel to ensure the brand’s adaptability and longevity. The selection of red and gold reflects themes of royalty, luxury, and prestige. Additionally, red, as a vibrant and eye-catching color, will help enhance the brand’s visibility and appeal.
