Chelsea Magazine

Year

2022

Client

CFC

Role

Branding - Editorial - Print

Overview

In this project, I tackled the aspects of publishing and its essential tool, InDesign. There are many things to consider, and it allowed me to discover the constraints related to printing, such as colors, margins, etc. For this project, the task was to create a magazine for a sports association, with a minimum of 16 A4-sized pages intended for print. I also established a flat plan to save time during the design process and establish a rhythm.

Approach

First, it was necessary to create a specific logo for the magazine to give it a distinct identity. The logo needed to be designed in harmony with the club’s logo. I modernized and adapted it into three formats (vertical, horizontal, and square) to facilitate its use across various platforms. I retained the club’s colors and drew inspiration from elements of the club’s football jerseys and the league to create the elements for my magazine.